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Midlands Model Search 2017

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Midlands Model Search is back! As always, we’ve teamed up with Catwalk Modelling Agency and have an amazing prize on offer, a year long modelling contract and a €500 shopping spree!

The competition has a reputation as a great launching pad with previous winners including the current Mr Ireland, Darren King, and Katie Geoghegan, a regular on Ireland AM.

The open casting session will be held in the centre on Saturday 9th September from 2-4 p.m where Catwalk Modelling Agency MD, Mandy Maher, will be on hand to meet with interested applicants as well as casting a keen eye around the mall for potential modelling talent.  Casting is open to both male and female applicants over the age of 16.

10 Semi-finalists will be chosen from the casting day. People will then have a chance to vote for their favourite on social media and the semi-finalist with the most votes will go straight through to the live finale, along with four other finalists chosen by the judges.

The Grand Finale will take place in Athlone Towncentre on Saturday 30th September where the final 5  will take to the runway alongside the professionals from Catwalk Modelling Agency to model in Our Autumn Winter Fashion  Showcase on the mall.

Terms & Conditions of Entry:

Applicants must be 16 years or over.  Photo ID may be required if deemed necessary, parents or guardian signature is required if applicant is aged  between 16-18 years of age.

A panel of successful applicants will be selected by the judges as finalists and will be contacted by a representative of Catwalk Modelling Agency / Athlone Towncentre

The panel of semi finalists (10) will be notified and their photos will be listed on Athlone Towncentre’s Facebook page where people may vote for their favourite semi finalist. Online voting closes at 12PM on Wednesday 20th, September 2017.  The semi finalist with the largest number of ‘reactions’ on their photo will be granted a place in the grand finale along with 4 others, selected by the judges.

All finalists must be available for the grand finale on Saturday 30th September 2017 and  will take part in the Athlone Towncentre Summer Fashion Showcase along with the Catwalk Modelling Agency Team. All finalists must be available to meet with Catwalk Modelling Agency prior to the show on Saturday 30th September for a full briefing

Overall winner will be announced on Saturday 30th September 2017. Judges decision is final. All applicants must agree that any photographs taken during both the casting session and the fashion showcase can be used in various media and for Athlone Towncentre promotions / publicity (or any of its partners in this promotion)

Overall winner must agree to having a selection of photographs taken to use in Athlone Towncentre campaigns during the coming 12 months.Overall prize: €500 shopping spree in Athlone Towncentre, 12 month contract with Catwalk Modelling Agency. 12 month contract with Athlone Towncentre for promotional/modelling activity as the face of  Athlone Towncentre. No cash is available in lieu of prizes


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