Clarks Shoes

“QUALITY YOU EXPECT, PRICES YOU DIDN’T”

As Clarks celebrates 200 years of craftsmanship, the iconic British brand unveils its most customer-led Back to School campaign yet—“Quality You Expect, Prices You Didn’t.”

Rooted in Somerset and brought to life by local children, the campaign highlights everything Clarks is trusted for: expert fit, lasting comfort, and outstanding quality—and now surprisingly at more affordable pricing.

Set to the upbeat energy of Justin Timberlake’s “Can’t Stop the Feeling,” the campaign film captures the joy and freedom of childhood, featuring Somerset schoolkids singing, dancing, and living the on-going brand message: “There’s No Better Feeling Than… Clarks.” Vocals were recorded by a local school kids, adding a vibrant, authentic touch.

Filmed at Clarks’ own Head Office and the Somerset based Wells Cathedral School, the ad is full of personality, with playful cartoon characters—like the brand’s iconic foot gauge and Glastonbury Tor—floating through scenes.

Driven by consumer insight, Clarks back-to-school focus is a direct response to what parents have said they want: trusted quality at an accessible price point. In a 2024 survey, Clarks ranked highest for quality and fit, but 24% of parents didn’t buy due to perceived high costs.

“We’ve worked hard to offer the same trusted Clarks quality at more accessible price points—without sacrificing design, materials, or fit. This year’s range is our most diverse yet, with fresh silhouettes, broader sizing and even schoolwear—all developed to give families more choice and better value.” Dawn Porto, Global Head of Product, Clarks

This year, Clarks is changing the narrative—offering not just better value, but more choice and modern styles. The refreshed range includes triple-black trainers, modern Mary Janes, a wider range of accessories, and even school uniform clothing. All at the expected quality and comfort of Clarks.